I’m often asked by people who are just getting interested in economics what they should read. There is no shortage of good ‘pop economics’ books to recommend to them: Freakonomics is the most famous and The Armchair Economist is enjoyably contrarian, but for my money The Undercover Economist is the most interesting.
But none of these teach you the sort of economics you’d learn if you studied economics at a university. And that’s where Anthony J Evans’s Markets for Managers comes in. It’s aimed at ‘managers’, by which Evans means people who make strategic decisions for their firm, and makes the case that managers who understand the principles of economics will have an advantage over their rivals. But in explaining those principles Evans inadvertently gives an introduction to anyone who wants to learn about them.
The ‘applied economics’ method that Evans uses is extremely readable. If, like me, you prefer to learn by applying abstract ideas to reality, Evans’s approach is ideal. And for British audiences there is something quite nice about reading examples applied to Fernando Torres rather than basketball players I’ve never heard of. What’s most impressive about the book is that Evans even covers the drier parts of economics, like international trade and macroeconomic policy, that the ‘pop economics’ books don’t bother with.
Evans is a Senior Fellow of the ASI and can claim to be one of the UK’s only “Austrian school” economists, and these perspectives do shine through, though not to the detriment of the economics being discussed. What he’s done with Markets for Managers is to give a clear, interesting and comprehensive primer in economics as it’s taught in the classroom. No doubt many managers would benefit from reading it but even more so I find myself recommending it to university students who are not studying economics. For historians and political science students especially, the boot-camp in economics it gives might well give a surprising new way of understanding their own fields.