Written by Sam Bowman | Monday 6 June 2011
As FA Hayek and Ludwig von Mises knew, value is subjective. In this video, ad man Rory Sutherland explains how perception and context affect people's valuation.
Sam Bowman is Research Director at the Adam Smith Institute. His research interests include the Austrian business cycle theory and the economic impact of migration. He also has a keen interest in cities, development economics and drug legalization.
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