The ASI's Director, Eamonn Butler, was one of several think tank-heads to co-sign the letter below, published in today's Daily Telegraph. Hopefully someone on Whitehall will sit up and take notice.

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SIR – Today, smokers are asked to observe No Smoking Day. They may also finally get to hear Government proposals that could ban the display of tobacco products in retail outlets, and only allow tobacco to be sold in plain, state-prescribed packaging.

If the Coalition is committed to defeating the enemies of enterprise, as David Cameron, the Prime Minister, claims, a good start would be to call a halt to the relentless campaign to “denormalise” smoking through an endless barrage of new controls, directives and diktats.

Mr Cameron claimed last weekend that he would wage war on bureaucrats who concoct ridiculous rules and regulations. Banning the branding of tobacco products or making cigarettes an under-the-counter product would be yet another victory for these very bureaucrats. Life would become more difficult for newsagents and tobacconists and easier for the providers of illicit tobacco to pass off their wares as legitimate.

We cannot yet be sure about whether the Prime Minister’s commitment to combating regulation and red tape is truly serious. If his Government now unveils proposals to further restrict the sale and purchase of tobacco, it will be a clear sign that his new commitment to enterprise is little more than political rhetoric.

Yours, etc,

(signed)