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superfreakeconomics

The follow up to Freakonomics, the successful debut by Levitt and Dubner, has been out for over a month now. Superfreakonomics – subtitled – “Global cooling, patriotic prostitutes and why suicide bombers should by life insurance” is another fantastic book on economics laid bare in simple terms for the layman to understand. You can pick this book up and open it wherever, and read about why it’s more dangerous to walk home drunk than to drive home drunk or indeed why experiments with monkeys had to be ended due to their behavioural changes when money was introduced into their community.

Superfreakonomics shines a light on the subtleties that incentives have on human behaviour and explains why certain things occur. They uncover the truth surrounding the infamous, Genovesse murder in New York and the connection between TV and crime in India and the US. The chapter on cooling the globe is fascinating as it raises the question about what we as humans are prioritising and whether it is the correct approach, especially as there are plenty of cheaper alternatives.

This book is a fabulous, eyeopening and educational read. A superb follow up to their previous work which, again, is easy to absorb and understand and can be read in an afternoon.