"The New Aristocrats", the ASI's latest paper, has featured in the Guardian. The paper argues that status in modern society is no longer shown by purchasing flashy, expensive goods, but increasingly by virtue signalling.
He claims that attempting to impress your neighbours with ostentatious displays of wealth is now out of fashion.Instead, he says, proving your social prowess and winning friends is about showing off your green credentials (read: buy secondhand clothes, ethical coffee and install solar panels).