Comments for The Value of Brands at http://www.adamsmith.org , comment 1 to 1 out of 1 comments http://www.adamsmith.org Tue, 02 Dec 2008 12:24:19 +0100 FeedCreator 1.7.3 http://www.adamsmith.org/blog/misc/the-value-of-brands-200805111364/#comment-201 I remember reading somewhere that in the old USSR, consumers learned how to read barcodes on otherwise unbranded products, so they could tell which examples came from 'reliable' factories. In the absence of brand names, the consumers were effectively creating their own 'brands' . - Robert Hale Mon, 12 May 2008 11:50:24 +0100