Just throw the book at them...
Last week the French Booksellers' Union won  their court-battle. The French people will now have to pay delivery charges for Amazon orders rather than be entitled to free delivery.
This is in order to protect French bookstores from 'unfair' competition. The result surely has to be that Amazon is more expensive for the French. However, customers buy books from Amazon for many good reasons; time, effort and cost; it is one of the most efficient ways of buying books. It is hard to believe that having to pay another 5 Euros is going to drive people onto the freezing streets of France this Christmas in order to patronise their local bookshop.
French people will continue to use Amazon for convenience but pay more for the privilege; if I was a French person – and luckily I'm not – I would be quite irate at the French Booksellers' Union for this early Christmas present. I would exercise this anger by voting against them with my money and continuing to use Amazon.