| Tim Ambler |
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Tim Ambler is a Senior Fellow at London Business School. His research covers dynamic marketing capabilities, advertising and the evaluation of marketing plans and performance. He also works on regulation and deregulation in the UK and EU and narrative disclosures in company annual reports. He has written numerous books and monographs, and has published in the leading market journals. A member of the Journal of Marketing, International Journal of Advertising and Psychology & Marketing Editorial Review Boards, he is a Fellow of the Institute of Chartered Accountants in England and Wales and was previously Joint Managing Director of International Distillers and Vintners, now part of Diageo plc. During his various marketing roles in IDV he was involved in the launch of Baileys, Malibu and Archers and the development of Smirnoff vodka worldwide.About the ASI
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