Is a common morality necessary for the proper functioning of a market, or is religious freedom an undeniable facet of overall freedom in a liberal society? This paper explores those questions and comes to the conclusion that the implementation of market strategies for the Church of England will more successfully promote itself and recruit members, rather than withering within its shelf of state protection, while promoting the freedom of choice that accompanies open markets. In a classic liberal idea, the church will have more importance and influcence if chosen on the market rather than forced by the state.