Archeology has suffered from an increase of state intervention and subsidies since 1973. Moves away from the traditional treasure trove solution to wipe out looting will only serve to promote it. The answer is to 'amateurize' archeology and resist all temptations to nationalise Britain's heritage. The report advocates 'Independence Impact Statements' before government funds are channeled into projects from archeological digs to operatic productions. It offers solid proposals for a more cost-effective and consumer friendly Arts, Heritage and Culture policy.