Not we as in we you understand, but us classical and neo-liberals over these past few centuries. Human beings, that's the people we're trying to organise the economy and society to please and satisfy, do indeed have a finely developed sense of fairness. This is also what drives a very strong desire for equality. But what sort of equality is it that drives people?
There is immense concern about economic inequality, both among the scholarly community and in the general public, and many insist that equality is an important social goal. However, when people are asked about the ideal distribution of wealth in their country, they actually prefer unequal societies. We suggest that these two phenomena can be reconciled by noticing that, despite appearances to the contrary, there is no evidence that people are bothered by economic inequality itself. Rather, they are bothered by something that is often confounded with inequality: economic unfairness. Drawing upon laboratory studies, cross-cultural research, and experiments with babies and young children, we argue that humans naturally favour fair distributions, not equal ones, and that when fairness and equality clash, people prefer fair inequality over unfair equality. Both psychological research and decisions by policymakers would benefit from more clearly distinguishing inequality from unfairness.
Equality of opportunity therefore, not equality of outcome. Which is really the classical and or neoliberal case on the point, as we've all been saying these centuries.
It's useful to have this sorted out of course. For this is published in a subset of the Nature journal universe, meaning that this is settled science. As we're continually told about everything else that appears in such journals, we can't argue about it because this is indeed that science.
Good, excellent, equality of opportunity it is and don't listen to anyone who says different, they're being unscientific.