We should, of course, all act ethically all the time: the problem comes with who is defining what is ethical:
Some supermarkets have a "dismal" ethical record when it comes to supporting British farmers, buying local, seasonal and sustainable food and saving energy according a Government watchdog.
That definition of ethical coming from something called Consumer Focus, who appear to believe that it would be more ethical for me to support Farmer Giles, one who is already by any historical or global standard rich beyond the dreams of Croesus (and already swallowing flagons of taxpayers' money to boot) as opposed to spending my money with Farmer Obiang: one still stuck in the destitution of peasant farming and looking to modest trade with such as myself as a way of feeding and educating his children.
This is not a notion of ethics which I find worthy of the name. How and when did nationalism of this, green, sort become ethical and internationalism, the acknowledgement that we are all human with the same rights and desires unethical?
More importantly, how did our system of governance become colonised by the purveyors of this new religion (for an ethical framework can indeed be so described)? And yes, this is our system of governance, Consumer Focus is a statutory body which we paid some £45 million for last year according to their accounts.
Roll on the regime change when we can have (and if we don't have then we'll just have to change regime again, won't we?) the Bonfire of the Quangos.