And we must be careful of these people when they are angry of course:
Coca-Cola’s "Happy Holidays" truck tour should be banned next Christmas because it promotes unhealthy living to children, a group of 108 health experts have said.
Over Christmas the lorry visited various locations in Britain offering free cans of fizzy drink, which contain nearly four teaspoons of sugar.
But Robin Ireland, director of food charity Food Active, said Coca-Cola was trying to "hijack Christmas" and bring the gift of bad teeth and obesity to children.
The current, at least public, advice of the killjoys is that fizzy drinks should be a rare treat for children. You know, like Christmas? So we rather think that associating the two would meet their objectives.
But the real complaint becomes apparent in the letter in the BMJ:
This Christmas the truck visited five locations in north west England in the first week of December: two in Greater Manchester plus Lancaster, Liverpool, and St Helens. The major local newspapers such as the Liverpool Echo and the Manchester Evening News provided substantial coverage over several days, including where to see the truck, live blogs, and reproducing images of the bright red truck with lights twinkling. They faithfully reported that you could have your photo taken with the vehicle while being given free product (including a 150 ml can of standard Coca-Cola containing 15.9 g of sugar—nearly four teaspoons).
With figures showing that 33.8% of 10 to 11 year olds in the north west are overweight or obese and that 33.4% of 5 years olds have tooth decay,11 many public health departments have used their ever-squeezed budgets to launch campaigns about sugary drinks to try to help their communities reduce their consumption. So Coca-Cola’s campaign was scarcely welcomed by local directors of public health, medical professionals, educationalists, or indeed members of the public. Food Active, a healthy weight campaign based in north west England, organised a letter of concern stating “We can celebrate without allowing Coca-Cola to highjack Christmas by bringing false gifts of bad teeth.”12 The 108 signatories included five public health directors and the current and past presidents of the Faculty of Public Health.
But neither the letter nor the accompanying press release received any coverage in either Liverpool or Manchester. As we wrote in follow-up letters to the Liverpool Echo and the Manchester Evening News that also went unpublished, it is of huge concern that no alternative views were provided in the face of a concerted commercial marketing campaign by Coca-Cola.
Because the local papers didn't publish our letter therefore the Coca Cola truck must be banned.
Is it any wonder that the phrases health fascists, health-nazis, have been coined?