Tim Ambler is now retired from London Business School where he was a member of the marketing faculty teaching and researching the measurement of advertising and marketing performance, including especially neuroscientific techniques in order to get behind the rationality which screens out respondents’ real brain processes. He also published, usually with Francis Chittenden, researches into the development of EU and UK government regulations. Books include The Sage Handbook of Advertising (2007, co-edited with Gerard Tellis), Marketing and the Bottom Line (2000, 2003), and Doing Business in China (2000, 2003, 2008, with Morgen Witzel). A Fellow of The Marketing Society and the Australian Marketing Institute and previously Joint Managing Director of IDV, now part of Diageo plc, he was involved in the launch of Baileys, Malibu and Archers and the development of Smirnoff vodka worldwide.
Since retirement he has taken up music composition primarily vocal. Some choirs, notably Westminster Cathedral and the London Festival of Contemporary Church Music have been kind enough to perform a number of anthems.