In a move that'll shock no one, but will further antogonise Britain's successful and profitable game industry. The Advertising Standards Authority has rejected objections to the "play video games and die early" advert.
The MCV reports that the ASA responded with this terse statement:
Whilst the ASA Council understood the concerns of Tiga and those complainants who worked in the video games industry, it noted that the ad did not claim that playing computer or console games alone would lead to illness or premature death.
Funny that anyone seeing the advertisement in the article might come to a rather different conclusion. If you want to see the ASA make excuses for its decision the article has their complete response.