All of our polling is conducted by our sister organisation Adam Smith Insights.

Born from nearly 50 years of the Adam Smith Institute's policy work, Adam Smith Insights practices "micropolitics", realigning stakeholder incentives to unlock policy change.​​

In 1988, founder of the Adam Smith Institute, Dr. Madsen Pirie published Micropolitics, showing how ideas move from think tanks to government to law.

Unlike standard pollsters, Adam Smith Insights combine rigorous opinion research with a deep grasp of what is economically and ​politically feasible.

​Adam Smith Insights apply the Micropolitics framework to our polling and consulting — linking public support to policy design, messaging, and adoption.