If you promise someone lots of other peoples' money then you can buy their vote:
“I’m 100 percent Bernie,” freshman and first-time voter Emily Wilcox told ThinkProgress. “On education, women’s rights, equality, climate, and really everything, he’s great. He’s looking to the future and thinking about our generation.”
Wearing American flags as capes and BERNIE scrawled across their foreheads in black marker, Wilcox and her friend Summer Auvil said the campus has been leaning towards Sanders in large part because of his promise of tuition-free higher education. The students said signs for Clinton or any Republican candidate were rare on their campus.
“Bernie is just the right choice,” Auvil, a sophomore, said. “Kids are sick of being worried about paying their debt when they get out of college. I had to take out a lot of loans, and it’s a burden hanging over your head. Both of us know people who went into the military just because they couldn’t pay their loans.”
As, of course, everyone running for office has known since Demosthenes, if not since Ur of the Chaldees.
There is always some other whose money, resources, can be taken, desires thwarted, in order to achieve the goals of whoever is being addressed. And given that human beings are both selfish and greedy this is a tactic that works. Which is why we're rather grudging about this democracy thing, supporting it because it is less bad than all of the other possibilities. For there are things that do need to be collectively decided and using the power and violence of the State. But those things are few and far between which is why we are democratic minarchists, not supporters of the tyranny of the majority.
Democracy, government, they are for only those things that can only be achieved in that manner and also must actually be achieved. For everything else there's markets and personal liberty. Also known as paying your own damn way into a higher income and a professional job.